Why our prices are what they are

A price list answers what something costs. This page answers why. Every number on it comes from the same source as the pricing page – we do not copy them here.

Why we only sell to businesses

TodoMonster is a work tool, not an after-hours day planner. We sell it exclusively to business customers based in the European Union.

That decision has consequences we care about: we quote net prices, as is customary between businesses, we issue invoices with every mandatory detail, and our support answers questions from one working day rather than ten different ones. What we give up is the consumer market – and the temptation to build a product for everyone that fits no one properly.

Why there is a free plan

Free is not a teaser with an expiry date, it is a complete workplace: 5 active own projects, 15 AI conversions per month and 250 MB of storage. If that is enough for you, it may stay enough for as long as you like.

The reason is sober: you do not judge a tool for your own work in a demo, but after a few weeks of real use. Free is where that happens. You pay when the limits start to get in the way – not when a deadline runs out.

Why prices are net

All amounts on our pricing page are net prices in euros, plus 19 % VAT. For a business, the net price is the one that matters: VAT is a pass-through item.

A gross figure would be the less useful number for our customers – and simply wrong for customers elsewhere in the EU: there the reverse-charge procedure applies, and the invoice shows no German VAT at all. In checkout you see both, net and gross, before you commit.

Why there is no lifetime deal

A lifetime deal takes money once and promises costs without end in return: servers, backups, updates, support. That sum only works out while enough new buyers subsidise the old ones – and it stops working the moment growth does.

Instead there are 14 days of trial without payment details, 14 days of money-back guarantee and cancellation at the end of the paid period. We announce price changes 6 weeks in advance. Pay a year ahead and you pay ten monthly prices – our discount for reliability, and a decision you make afresh every year.